Outbound Marketing Specialist

Type: Full-Time Remote | Working Hours: U.S. Business Hours (EST)

About This Opportunity:

Join a growing business as their Outbound Marketing Specialist and take ownership of building outbound systems that generate real B2B pipeline opportunities.

This is a hands-on, execution-focused role for someone who understands outbound prospecting, LinkedIn engagement, cold outreach, and high-ticket B2B lead generation. You’ll be responsible for identifying the right prospects, creating compelling outreach campaigns, and turning conversations into qualified sales opportunities.

We’re looking for someone proactive, organized, data-driven, and highly comfortable owning outbound execution from research and messaging to engagement and optimization.

If you enjoy outbound marketing, prospecting, LinkedIn outreach, copywriting, pipeline generation, and performance optimization — this role is for you.

What You’ll Do:

• Build and execute outbound marketing campaigns targeting high-ticket B2B prospects

• Develop scalable outbound prospecting systems and outreach playbooks

• Research and build targeted lead lists using Sales Navigator, Apollo, Clay, ZoomInfo, or similar tools

• Identify ideal customer profiles (ICPs) and segment prospects strategically

• Execute multi-channel outreach campaigns across LinkedIn, email, and cold outreach channels

• Write personalized outreach messaging designed to generate qualified conversations

• Create LinkedIn content and thought leadership posts to support outbound engagement

• Engage with prospects and build relationships through consistent follow-up

• Monitor response rates, engagement metrics, and outreach performance

• Optimize targeting, messaging, and campaign structure based on performance data

• Build lead magnets and outbound content assets to improve conversion rates

• Maintain organized prospect databases, campaign trackers, and outreach systems

• Collaborate with leadership and sales teams to improve outbound strategy and pipeline generation

What You Bring:

• 2+ years experience in B2B outbound marketing, lead generation, SDR, or outbound prospecting roles

• Strong experience with LinkedIn outreach and B2B prospect engagement

• Hands-on experience using tools such as Sales Navigator, Apollo, Clay, ZoomInfo, or similar platforms

• Strong copywriting ability for outbound messaging, email campaigns, and LinkedIn outreach

• Experience building and managing multi-channel outbound campaigns

• Strong understanding of B2B buyer psychology and high-ticket sales cycles

• Analytical mindset with ability to track, measure, and optimize campaign performance

• Excellent written and spoken English communication skills

• Highly organized, proactive, and execution-focused approach to work

• Comfortable working independently in remote environments

Nice to Have:

• Experience working with high-ticket B2B service businesses or agencies

• Familiarity with CRM systems and outbound automation tools

• Experience supporting pipeline generation and appointment setting

• Experience creating lead magnets or outbound content assets

• Background in startup or fast-growing business environments

Key Success Metrics:

• Number of qualified conversations and meetings generated

• Outreach response and engagement rates

• Pipeline opportunities created from outbound campaigns

• Prospect targeting accuracy and lead quality

• Effectiveness of outreach messaging and personalization

• Consistent outbound execution and campaign optimization

Why You’ll Love This Role:

• High-ownership role with direct impact on business growth and pipeline generation

• Opportunity to build and optimize outbound systems from the ground up

• Fully remote flexibility with strong autonomy and execution ownership

• Work closely with leadership on growth and lead generation initiatives

• Exposure to outbound strategy, LinkedIn marketing, copywriting, and pipeline development

• Long-term growth opportunity within outbound marketing and business development

Ready to generate pipeline through outbound marketing and high-converting outreach? Apply now with examples of campaigns, prospecting systems, or outreach strategies you’ve built or managed.

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